Inspiration

Our team had a passion for lead generation, SEO, AI, and automation. We decided to work together and interview some SEO agency owners to discover what business problem they are facing.

Most SEO agency owners said the same thing... They need highly qualified leads and they want to send mass personalized emails.

What it does

Our tool allows SEO agency owners to unlock thousands of new qualified leads and send personalized emails to them. We can reverse engineer finding out all current and past users of an industry standard SEO tool. This makes them HIGHLY qualified over using a lead gen tool like Apollo.

Context: Every day reporters are asking people for quotes to use in their articles from industry experts in exchange for backlinks to the expert's sites. Platforms like HARO & Featured allow business owners and skilled industry professionals to submit quotes that answer any questions the journalists have. SEO agency's offer to do this reporter outreach on behalf of clients for hundreds or thousands of dollars per month.

We found that the lifetime value of getting a client paying for reporter outreach SEO services is several thousand dollars.

A website like Forbes has thousands of experts hidden away within articles. *We coded an AI assisted script where you can put in a base URL like Forbes.com and get back a valuable database of experts with their name, website name, website url, linkedin, what article they were featured in and more. *

Then, our system will parse through this database of industry experts and pull out key insights about their current business, SEO playbook, how we found their insightful industry quote and then pitch them new SEO services that would benefit their business.

Whenever a new article is published, it adds the new expert's who were quoted and sends them a highly personalized email.

How we built it

We started with a simple MVP:

  1. Download a sitemap of all URLs on a website. Ex: https://pursuethepassion.com/sitemap/
  2. Open the first article on the sitemap (https://pursuethepassion.com/why-are-you-passionate-about-graphic-design/).
  3. Click on the first external link in the article (ex: https://www.ikagency.com/) and go to the contact page (https://www.ikagency.com/contact) and return the contact name along with the website and contact email. Ex: Ihor Kirpichnikov, Senior Graphic Designer, Ikagency.com
  4. Use Mistral AI to pull out structure information from long HTML page.
  5. We give structured HTML to get names of leads, website, as well as their roles.

  6. Repeat this process for all external links in the article.

  7. Repeat this process for all article links in the sitemap.

  8. Repeat this process with other sites.

  9. Use crew AI agents with Mistral to

Challenges we ran into

Accomplishments that we're proud of

What we learned

What's next for AI SEO Agency Scaling System

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